Por sector · Real estate agents
Website audit for real estate agents
Buyers judge an agent’s site in seconds, and most agent sites carry the same two burdens: IDX search scripts and listing photos nobody optimized. The audit measures what those cost you on a phone and which pages need work first.
The free scan checks one page in about 30 seconds. No account, no card.
What the audit adds
- Lighthouse on a mobile device: LCP, INP/TBT, CLS, page weight
- Technical SEO checks on every crawled page
- Site-wide crawl issues: duplicates, thin pages, orphan pages
- AI copy and conversion review with ready-to-paste rewrites
- A prioritized 30-day plan for your site
What usually goes wrong
Website problems that matter for real estate agents
Each item lists the checks that detect it. When we do not check something automatically, it says so and tells you what to do by hand.
IDX widgets that block the page
Property-search embeds load their own JavaScript before your headline appears, and they are usually the heaviest thing on the page.
Not checked automatically — do this by hand.
Lighthouse in every paid audit measures Total Blocking Time and page weight. Compare a page with the IDX widget against one without to see its cost.
Listing copy duplicated from the MLS
The same MLS remarks appear on your site and every portal. Within your own site, near-identical listing pages compound the problem.
- Duplicate titles across pages (site-wide crawl)
- Duplicate meta descriptions (site-wide crawl)
Gallery photos at full size
Listing photos straight from the camera make detail pages weigh multiple megabytes on mobile.
Not checked automatically — do this by hand.
No technical check measures page weight. Lighthouse in every paid audit measures the LCP these photos cause. Export web-sized versions; your MLS or CRM usually can.
No pages for your farm neighborhoods
The pages that actually rank locally are about the neighborhood, not the agency. Most agent sites have none.
- Content length
Write one honest page per farm area: inventory, prices, schools, your track record there. The crawl flags thin pages so you can see which need more substance.
No structured data (JSON-LD) at all
The structured-data check only reports whether any JSON-LD exists — not RealEstateListing or RealEstateAgent types. Most agent sites ship none.
- Structured data
Once JSON-LD exists, listing/agent schema is useful advice for richer results; the automated check does not verify those types.
FAQ
Real estate agents questions, answered.
Do you check my IDX or CRM provider?
No. We measure your public site as visitors receive it, IDX included. If the IDX scripts are the bottleneck, the report shows their measured cost so you can raise it with your provider.
Will the audit improve my listing rankings on Zillow or Realtor.com?
No. Those portals rank on their own authority. The audit improves the pages you own: your homepage, neighborhood pages and any listings hosted on your own domain.
Can audits keep up with listings that change daily?
The audit checks structure, speed and templates, not individual listing data. Fixes to a listing template apply to every listing, so daily changes do not invalidate the findings.
What does the free scan check?
One public URL: title, meta description, headings, canonical, alt text and other technical checks, plus a score and the top issues. About 30 seconds, no account.
By platform
On these platforms?
Many real estate agents sites run on one of these. The platform pages list the same problems from the platform side, with fixes written for it.
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