By industry · Dental practices
Website audit for dental practices
Patients compare practices online before they call, and a slow or thin website quietly loses them. The problems that matter here are image-heavy smile galleries, one page for every treatment, and forms that do not look trustworthy. Technical checks catch thin pages and form trust issues; gallery weight is measured in paid Lighthouse runs and called out as a manual fix.
The free scan checks one page in about 30 seconds. No account, no card.
What the audit adds
- Lighthouse on a mobile device: LCP, INP/TBT, CLS, page weight
- Technical SEO checks on every crawled page
- Site-wide crawl issues: duplicates, thin pages, orphan pages
- AI copy and conversion review with ready-to-paste rewrites
- A prioritized 30-day plan for your site
What usually goes wrong
Website problems that matter for dental practices
Each item lists the checks that detect it. When we do not check something automatically, it says so and tells you what to do by hand.
Smile galleries that stall phones
Before-and-after galleries often load full-resolution photos for every case, which pushes mobile load time past what patients will wait for.
Not checked automatically — do this by hand.
No technical check measures page weight. Lighthouse in every paid audit measures the LCP and page weight of the gallery pages. Export web-sized photos before uploading.
Every treatment squeezed onto one page
When implants, whitening and emergencies share one short page, the site has nothing distinct to rank for each treatment.
- Page title
- Meta description
- Content length
Forms that leak trust
Visitors type names, phone numbers and health details into your forms. A form page without HTTPS, or with mixed content on it, looks neglected at best.
- HTTPS
- Mixed content
The functional checks in the Full Test also verify that every form field has a label and that the form can actually be submitted.
Booking widget loads first, content last
Third-party booking embeds block rendering, so patients stare at a half-drawn page before they can read anything.
Not checked automatically — do this by hand.
Lighthouse Total Blocking Time, included in every paid audit, shows what the widget costs. Ask your provider for an async embed, or load it after the page.
No structured data (JSON-LD) at all
The structured-data check only reports whether any JSON-LD exists — not Dentist-specific fields. Most practice sites omit it.
- Structured data
Once JSON-LD exists, Dentist or LocalBusiness markup for specialty, hours and location is useful advice; the automated check does not verify those types.
FAQ
Dental practices questions, answered.
Do you check patient portals or HIPAA compliance?
No. We audit the public marketing site only. Portals, health records and HIPAA obligations are outside what a website audit can verify.
Can the audit improve my appointment bookings?
It removes the technical friction: slow pages, missing alt text, weak titles and forms without labels. Booking volume also depends on your offer and your booking provider, which we measure but do not operate.
How many pages does an audit cover?
The free scan checks one page. Paid audits crawl from five to twenty-five pages depending on the product, which usually covers a practice site entirely.
Is the scan really free?
Yes. Paste a URL and get a technical score with the top issues in about 30 seconds. No account, no card.
By platform
On these platforms?
Many dental practices sites run on one of these. The platform pages list the same problems from the platform side, with fixes written for it.
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