Par secteur · Home services
Website audit for plumbing, HVAC & electrical companies
Your customers search with a burst pipe or a dead furnace, on a phone, ready to call the first usable result. Mobile speed and a working tap-to-call button matter more than anything else on the page. Service-area pages that all say the same thing quietly undo the rest.
The free scan checks one page in about 30 seconds. No account, no card.
What the audit adds
- Lighthouse on a mobile device: LCP, INP/TBT, CLS, page weight
- Technical SEO checks on every crawled page
- Site-wide crawl issues: duplicates, thin pages, orphan pages
- AI copy and conversion review with ready-to-paste rewrites
- A prioritized 30-day plan for your site
What usually goes wrong
Website problems that matter for home services
Each item lists the checks that detect it. When we do not check something automatically, it says so and tells you what to do by hand.
Slow pages on mobile
A homeowner with an emergency will not wait for a heavy page; they press back and call the next listing.
- Server response time
- HTML size
Every paid audit also runs Lighthouse on a mobile device and reports LCP, Total Blocking Time and page weight.
Broken or malformed tel: links
In an emergency, the call is the conversion. Malformed tel: links or href="#" placeholders look clickable but do not start a call.
- Dead tel:/mailto: links (Full Test)
The Full Test flags dead-anchor tel:/mailto: links. Plain-text or image numbers are not detected automatically — wrap real numbers in href="tel:" and tap them on a phone.
Near-duplicate city pages
One template swapped between twenty towns reads as filler to search engines and ranks for nothing.
- Duplicate titles across pages (site-wide crawl)
- Duplicate meta descriptions (site-wide crawl)
- Thin pages, fewer than 150 words (site-wide crawl)
Rewrite each city page with the jobs, licenses and specifics of that area. The Deep Audit crawl lists every duplicate title and description pair so you can see which pages to merge or rewrite.
Emergency forms that cannot be filled
Fields without labels fail screen readers and autofill, and forms that cannot be submitted lose the jobs that come in overnight.
- Form fields without labels (Full Test)
- Forms without an action (Full Test)
- Forms without a submit button (Full Test)
License and service area not stated in text
License numbers and a clear service area build trust and help local ranking, but they live in your copy, not in markup we can check.
Not checked automatically — do this by hand.
We do not verify licenses. State your license number and the towns you serve as real text so both customers and search engines can read it.
FAQ
Home services questions, answered.
Why does mobile speed matter so much for trades?
Most emergency searches happen on phones, often away from home. The audit measures your pages exactly there: Lighthouse runs on a mobile device, and the technical checks include server response time and page weight.
Do you check Google Ads or Local Services Ads?
No. The audit covers your website. Ad copy, bids and profiles are managed inside Google products.
Should I have a page for every town I serve?
Only if each page is genuinely useful: local jobs, response times, licensing. Ten near-identical pages hurt more than one honest service-area page. The Deep Audit crawl lists duplicate titles and thin pages so you can see which to merge or rewrite.
How fast is the free scan?
About 30 seconds for one URL, with a score and the top issues. No account needed.
By platform
On these platforms?
Many home services sites run on one of these. The platform pages list the same problems from the platform side, with fixes written for it.
Other industries