Why pay $29 once instead of $129 a month for a site audit?

What to do about it

1. Start with the free WebVitalist scan so you see technical issues before you pay anything.
2. If you need a plan for a handful of pages, buy Audit once at $9 — no monthly commitment.
3. For the whole site page by page, choose Deep Audit at $29 (most popular). That is still under $30 one-time.
4. Compare that to SEO research suites billed around $129 every month for tool access you may not need for a single site checkup.
5. When findings need platform-specific code for Squarespace, Wix, Shopify, or WordPress, buy Fix Pack ($149) as a separate upsell.
6. Subscribe later only if you run audits often — credits are optional, not required to get your first report.

What WebVitalist checks

The free scan runs 19 technical checks on one public URL. These are the ones that matter for this question:

• Server response time (ttfb): The free scan records how long the server took to deliver the HTML and warns when that took longer than 1,500 ms.
• HTML size (html-size): The free scan warns when the HTML document is larger than 400 kB, which the browser must download and parse before it can paint anything.
• Mobile viewport (viewport): Google assesses Core Web Vitals on mobile. The free scan fails a page whose viewport meta tag is missing, because without it a phone renders the desktop layout.

A paid audit ($9 and up) also runs a real mobile Lighthouse test through Google PageSpeed Insights and reads field data for LCP, INP and CLS, where Google has it.