What is a website audit?

What to do about it

1. Decide the question you are answering: why the site is slow, why a page is hard to find, or what to fix first. An audit starts there, not at a tool login.
2. Measure the page. Google PageSpeed Insights shows Core Web Vitals. A free technical scan shows titles, meta descriptions, headings, and server response on the HTML.
3. Separate the measurement from the plan. A poor LCP number says the largest element was slow. It does not say which image or setting to change.
4. For one site, buy the report once. Audit ($9) checks a few pages. Deep Audit ($29) covers more pages and is the usual one-time choice.
5. Skip a monthly suite unless you will research keywords and backlinks every month. A single checkup does not need a seat.

What WebVitalist checks

The free scan runs 19 technical checks on one public URL. These are the ones that matter for this question:

• Page title (title): The free scan fails a page with no title, and warns when the title is shorter than 30 or longer than 65 characters.
• Meta description (meta-description): The free scan fails a page with no meta description, and warns when it is shorter than 70 or longer than 165 characters.
• H1 heading (h1): The free scan fails a page with no H1, and warns when the page has more than one H1.

A paid audit ($9 and up) also runs a real mobile Lighthouse test through Google PageSpeed Insights and reads field data for LCP, INP and CLS, where Google has it.