Is there a free website audit for Boise businesses?

Why owners care

Boise cafes, salons, bakeries, and florists get found in local search. The Google Business Profile is the listing people see first. The website is what they open next, usually on a phone, to check hours and what you sell.

A missing title or meta description makes that page a weak result next to other shops in the city. A page with no mobile viewport, or a huge hero photo, is the page they leave.

The free scan is the way to see that on one URL, in about 30 seconds. Deep Audit is $29, once, when you want a plan. A suite at about $129 a month is built for ongoing keyword research, not one local site.

What to do about it

1. Paste the public homepage into the free WebVitalist scan. The same check covers a Boise cafe, salon, bakery, or florist. No account and no card.
2. Read the title and meta description first. Say what the business is and that it is in Boise. Edit both in Squarespace, Wix, or Shopify page settings.
3. Open that page on a phone the way a customer would after a Maps tap. A missing viewport or a huge hero photo is the usual reason they leave.
4. Put the neighborhood, hours, and what you sell in real text. The scan reads that HTML. It does not read your Google Business Profile.
5. If the scan shows real issues, buy Audit once at $9 for a shorter report, or Deep Audit at $29 for more pages and a plan. That is one payment, not a seat at about $129 a month.
6. Add Fix Pack at $149 only when you want platform-specific code for Squarespace, Wix, or Shopify. It is an upsell after the audit, not the price you start at.

What WebVitalist checks

The free scan runs 19 technical checks on one public URL. These are the ones that matter for this question:

• Page title (title): The free scan fails a page with no title, and warns when the title is shorter than 30 or longer than 65 characters.
• Meta description (meta-description): The free scan fails a page with no meta description, and warns when it is shorter than 70 or longer than 165 characters.
• Mobile viewport (viewport): The free scan fails a page whose viewport meta tag is missing, because without it a phone renders the desktop layout.

A paid audit ($9 and up) also runs a real mobile Lighthouse test through Google PageSpeed Insights and reads field data for LCP, INP and CLS, where Google has it.

How this differs from PageSpeed Insights

A PageSpeed score for a Boise cafe, salon, bakery, or florist can be poor because of photos. The score still does not say the title is missing, or that the page is not set up for phones.

The free scan reads the public HTML in about 30 seconds and names the title, meta description, and mobile viewport issues. A paid audit adds a mobile Lighthouse run and a prioritized plan. Use PageSpeed when you want the score. Use the audit when you want the next step.

Questions

Does this check Google Business listings for Boise shops?

No. The scan reads your public website only. Hours, photos, and reviews on the Google Business Profile stay in Google. The site still needs a clear title and a page that works on a phone when someone taps through from Maps or local search.

Is this only a PageSpeed test?

No. PageSpeed Insights is a score. The free scan checks the published HTML: title, meta description, headings, and the mobile viewport. Deep Audit adds mobile Lighthouse and a prioritized plan for that one site.

How much does a Boise website audit cost?

The scan is free. Audit is $9 once for a shorter report. Deep Audit is $29 once and is the usual next step. Fix Pack is $149 when you want the platform-specific code written out. A suite at about $129 a month is for ongoing research, not one checkup.

Which Boise businesses is this for?

Local shops on Squarespace, Wix, or Shopify: cafes, salons, bakeries, and florists are the usual fit. Paste any public URL. The scan does not require a Boise address in the tool, and it does not name or contact other businesses.